120201K Business Administration（for both humanity and science）
Training objectives
To train students to meet the needs of social and economic construction and development.
To help students master the theories, knowledge, and methods of management and economics.
To train students to be familiar with laws, regulations, policies, and practices in economic management.
To enable students to master professional theories, professional knowledge, and thinking methods in economic management.
To train students to be full of innovative consciousness and pioneering spirit.
To train students to develop an international vision and strong practical working ability.
To enable students to gain innovative and applied management skills and talents, integrating coordinated quality and ability development.
Training requirements
Students of this degree program will study the basic theories and knowledge of management and economics,
Students of this degree program will receive basic training in modern management methods and skills, social practice ability, and other aspects
The students of this degree program will master the basic ability of enterprise management and business decision-making.
Acquired knowledge and abilities
The graduates of this degree program are expected to possess the following knowledge and abilities listed below.
Adhere to the school motto of "honesty and determination," establishing a correct world and life outlook, with the excellent quality of loving the motherland, dedication, unity and cooperation, a high sense of responsibility, and rigorous and realistic scientific spirit.
Understand the frontier and development trends of this discipline, be familiar with the practices and rules of international business administration, and master the guidelines, policies, and regulations of China's business administration.
Master a foreign language and have rich knowledge of natural science, humanities, and information science.
Master the basic knowledge, theories, and business administration methods. And master relevant professional knowledge, financial knowledge, laws, and regulations.
Acquire strong ability to learn knowledge, practical writing, and language expressions.
Develop strong innovation and practice ability and comprehensively use the learned knowledge to solve practical problems and form the lifelong learning concept.
Develop good organization ability, coordination ability, communication ability, interpersonal skills, flexible handling ability and adaptability, good psychological tolerance, excellent comprehensive quality, and problem-solving ability.
Develop the ability to engage in enterprise management, business management, production management, project management, human resources, financial management, marketing and innovation, and entrepreneurship management.
Core courses
Some of the main modules taught in this degree program are as follows: principles of management, microeconomics, macroeconomics, statistics, accounting, strategic enterprise management, financial management, innovation management, entrepreneurship management, securities investment, human resource management, organizational behavior, operations research, marketing, e-commerce, economic law, tax law, money and banking, international trade, international business management Investment and financing management, production and operation management, management communication, entrepreneurial business model, intellectual property management, and management information system.
Main teaching tools/links:
Experimental courses, e.g., ERP comprehensive experiment, enterprise operation simulation training, entrepreneurship electronic simulation training, and entrepreneurship plan training);
Social practice, e.g., social investigation and practice)
Scientific research and thesis writing, e.g., graduation thesis, academic year thesis, and scientific research practice).
Length of study
Four years
Degree awarded
Bachelor of Management
